#mydentity

#mydentity is a premium Hair Colour range formulated by celebrity stylist and social media powerhouse Guy Tang.

The range includes Direct Dyes; Demi-Permanent and Permanent hair colour; Developer; and Creme Lightener and Haircare Australia are the exclusive distributors in Australia.

  • Direct Dyes; Demi-Permanent and Permanent hair colour; Developer; and Creme Lightener and Haircare Australia are the exclusive distributors in Australia.
  • Pre-blended Signature Shades enabling hairdressers to easily recreate the most demanding hair colour trends of the season.
  • Advanced VibraRiche technology enriches the vibrancy and intensity of colour - for hair colour with 2x the shine.
  • Break-through Mirustyle X-HP delivers x-treme heat protection up to 450 degrees to radically reduce the damaging effects of thermal styling.
  • Lavender Fragrance, a favourite scent of Guy Tang's.
  • An Exclusive keratin and argan seed oil blend improves the overall integrity of the hair while providing maximum colour retention and vibrancy.

Growing up, Guy Tang struggled everyday with his identity not knowing who he was or what he wanted to do in life. It wasn’t until he discovered hair that he found purpose, direction, and a calling. Looking to make a difference and change the world by doing hair Guy found his identity and #mydentity was soon born. #mydentity is about being a friend, a #HairBestie, and inspiring other stylists to find their very own #mydentity.

#mydentity was created by Guy to customise the colours that previously were only dreamt of, colours that were missing from hair at the time. #mydentity was to walk the line between fashion and fun & excitement. But most of all the driver was the desire to create a community that empowers the #Hairbestie family and enables everyone to find their #mydentity. Because when you know who you are, you have the courage to do anything you dream of.

#mydentity

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