The Fashion Week Wrap-Up
This entry was posted on May 11, 2017.
Once again Mercedes-Benz Fashion Week Australia was a showstopping fashion extravaganza. It showcased emerging Australian talent and household names like Dion Lee and Romance Was Born, as well as the major comeback of Australian fashion brand Sass & Bide.
The key hair trends that ran through many of the designers shows were natural, effortless hair with the hint of a 90’s come back. Many of the hair looks championed the model’s individuality and showcased their natural beauty.
Sass & Bide was a celebrated affair, with a collection titled ‘Fiesta Barcelona’, which was inspired by Antoni Gaudi’s Casa Batillo. The resort collection celebrated the whimsical decorative exterior and the zen simplicity of the white light interior.
Renya Xydis, Cloud Nine Ambassador, acted as the Hair Director for the show and emancipated the Sass & Bide girl with the ultimate cool-girl braids. Renya created five modern twists on a classic braid, with looks featuring sleek and straight simplicity juxtaposed with unapologetic Mohawk tails, modern cornrows and fighting fish tails to capture the pulse of Barcelona street culture.
"We wanted to create looks that showcased that the Sass & Bide girl as fresh and modern, playing on the spirit and essence of Barcelona. We created the sleekness of the looks with the Cloud Nine Wide Iron and then the intricate Mohawk braids to complement the bold shimmering street life featured within the collection." – Renya Xydis
C/MEO Collective on the other hand was all about the ultimate ‘feminine-girl’ look this year at Carriageworks. The collection itself, was all about dramatic ruffles, exaggerated detailing and floral prints. The models gracefully floated down the runway, emphasising the brand's DNA of effortless beauty.
Lauren McCowan, Haircare Group Creative Director and Hair Director for C/MEO Collective created two understated looks for the runway. One was the classic messy ballet bun, perfectly complemented by the second look, which was undone, flowing tresses. Both looks complemented the wild femininity and vigorous spirit throughout the colour soaked range.
"We wanted the hair look to emphasise the playful and floral nature of the collection. These runway styles can be worn day-to-day, as they are effortless, easy and internationally appropriate." – Lauren McCowan.